OBJECTIVES
Utilize all physical senses—sight, smell, touch, taste, and sound—to heighten visual descriptions.
Review the classification and anatomy of letterforms.
Brainstorm, sketch, and develop a full typeface and a working font file.
Research and decide on the specific aspects that make their font unique.
Utilize their acquired design skills, artistic strengths, and personal interests to “sell” the font to a specific audience.
Demonstrate a willingness to take risks and experiment with type and form to attract the target consumer.
OUTCOMES
Demonstrate a clear understanding of the vocabulary of typography.
Display full comprehension of the anatomy of letterforms.
Create a typeface that contains cohesive and unified letterforms, is legible enough to decipher each letterform as its own character, provides a sense of location, and conveys a strong emotional connection (i.e., is not neutral).
Make a font that is functional for both print and screen.
Exhibit their collective knowledge of typography and visual messaging.
Narrow down and target an audience for specific messaging.
Consider the preferences and habits of a target audience to create an effective message.
Khristine Le, “Twenty Fifty Six.” Fall 2021.
Anthony Castillo, “Obvimoron.” Spring 2020.
Brandon Azar, “Chevaliers.” Spring 2020.
Sam Ganados, “thePLACE.” Spring 2020.
Skyler Rockey, “Victoria.” Spring 2020.
Jilda Cheng, “Speculo.” Fall 2019.
Sofia Arredondo, “Tough Luck.” Fall 2019.
